Many people aspire to work in sales – whether for a large preexistent company or independently. Little Red Book of Selling by Jeffrey Gitomer can serve as an excellent introduction to the field for newcomers, as well as a welcome review for seasoned professionals.
Cited by numerous sources as one of the best sales books in years, Little Red Book of Selling is a very concise and easily-readable volume. The book is easy to understand for even the most novice student of the art of sales, and with each chapter the book gets immediately to the point – its purpose is to impart on the reader techniques for successful selling, and to encourage the prospective salesperson. In this regard, the book is as successful as it is refreshingly direct.
Even more impressive is the fact that the advice offered by the author is so concise, yet at the same time easily applicable to a wide variety of sales, situations and people. Regardless of whether you are selling a product or a service, working for yourself or a large company, the observations and information presented by the author is universal.
Little Red Book of Selling is the kind of book which is difficult to finish simply because with every few pages the reader’s imagination is so filled with new ideas and approaches that he had never even considered. After each chapter you might feel compelled to book the book down and revise your entire approach to sales. Even if the reader is a seasoned and experienced salesperson, this book can take a scenario which might have come up hundreds of times and demonstrate an entirely foreign manner of approach, one so simple it will make the reader wonder why they had never seen the answer themselves, which will then inspire the reader to become more open to exploring new approaches to every situation.
Considering the range of the concisely-presented and brilliantly-observed information presented, perhaps it wouldn’t be too great of an exaggeration to dub Little Red Book of Selling “one of the best sales books ever” – as many people in the decade since its publication have.